Electricians miss calls in the most literal way in the trades: your hands are in a panel, you're in an attic pulling wire, or a storm just knocked out a neighbourhood and everyone's calling at once. The estimate requests and the worried half-the-house-is-dark calls go to whoever responds. TextBack responds for you, in seconds, by text.
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A thunderstorm trips half a neighbourhood. Panel calls, generator calls, and 'something smells burnt' calls all land in the same sixty minutes — on a shop where the owner is also the only person who could answer. Every one of those callers who hears ringing hears it from three companies before somebody picks up. A text from your business in seconds puts you first in a queue you didn't have to staff.
A homeowner with a dead circuit and a nervous spouse wants reassurance fast. They aren't shopping for the cheapest electrician — they're looking for the first one who acts like a professional. A prompt, named text offering a callback does that job at the exact moment voicemail would have ended the relationship.
The scheduled-work side of the trade — panel upgrades, charger installs, whole-home generators — starts as daytime calls that arrive while you're on a ladder. Those callers do compare, and they do keep dialling. A text that opens a quote request, photo of the panel attached, keeps your bid in the running without you touching the phone.
Published research puts unanswered business calls at 28–48% (CallRail's 2025 all-business figure is 28%; Invoca's 2026 home-services figure is 48%) — calls that never reach a person at all. Electrical work feels that gap twice: once in emergency spikes no small shop can staff for, and once in the quiet daytime estimate calls missed one at a time.
SearchLight Digital's analysis of 126,650 home-services leads put the average electrical job ticket at $1,434 — and the trade's bigger installs run far above the average. A single recovered panel upgrade is not a rounding error in a small shop's month.
Conditional call forwarding sends only the calls nobody answers — missed, busy, or after hours — to your TextBack number. Your customer gets a friendly text in seconds, from your business by name, and can reply 1 to book a real appointment slot, 2 for a free quote (they can attach a photo of the problem), or 3 for a callback — or just write back in their own words. The AI drafts your replies; you approve every one before it sends. If the caller goes quiet, one gentle follow-up goes out; when a job is done, exactly one review request follows. Spanish-speaking callers are answered in Spanish, end to end, and STOP or ALTO ends texts instantly. You keep your number, your carrier, and your phones — nothing is ported, and turning the forwarding off is the whole exit if you ever leave.
Free trial: 7 days, and the clock starts when TextBack catches your first missed call — not at signup. Cancel during the trial and you're never charged for the subscription (the one-time carrier registration fee is the exception, if your registration was already filed). Full pricing, in one place →
Electrical problems can be dangerous. Should a text really be the first response?
The text never diagnoses anything — it connects. It tells the caller they've reached your business, asks what they're seeing, and offers the callback path up front; anything they describe lands in your inbox, and every reply you send is drafted for your approval. For the burning-smell call, that fast connection is exactly what gets a human involved sooner.
Most of my missed calls are estimate requests, not emergencies. Does this still fit?
That's the quote path's home ground: reply 2 opens a quote request, the caller can photograph the panel or the charger location, and you quote on your schedule with the thread intact. Estimate callers judge responsiveness as a proxy for how you'll run the job — a text in seconds is the cheapest competence signal there is.
We get slammed during storms and quiet for weeks after. Is a subscription the wrong shape?
It's month-to-month — no contract, cancel anytime — so the shape flexes with you. At $49/month, one recovered job in a quiet month carries it; in a storm week it isn't close. The trial is free and the clock starts at your first caught call, so you can judge it on real call volume, not a sales month.
What does it cost an electrical shop, all in?
$49/month per location at the founding price, locked in while you stay subscribed, with no setup fee. The one-time $25 carrier registration fee is charged when your registration is filed — it is not a subscription charge, and cancelling the trial never charges the subscription. The free trial runs 7 days and the clock doesn't start until your first missed call is caught.
The electricians' guide: missed-call text back, in depth →
Missed call text back software, compared — the honest hub →
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