Roofing has the most lopsided call pattern in the trades: long quiet stretches, then a hailstorm rewrites a whole zip code's roofs in twenty minutes and every one of those homeowners calls a roofer that evening. Your crews are on roofs; the phones are in the truck. TextBack answers the surge you can't staff, by text, in seconds.
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The storm passes and the calls start — dozens of homeowners, same evening, all with the same urgency and an insurance clock ticking. This is the one week a year when the inspection calendar gets written. The roofers who book those inspections are simply the ones who responded; a text-back to every missed caller means your name responds to all of them while your competitors' phones ring out.
Rain is coming through a ceiling and the homeowner is watching a stain spread. They do not leave voicemails in that moment — they call the next roofer. A text that arrives in seconds, names your business, and offers the callback path turns panic into a booked emergency visit instead of a lost one.
Roofing's everyday version: the owner and the crew are up top from 7 to 5, and every routine call — the replacement estimate, the repair question, the realtor with a closing deadline — lands in the same silence. Those callers assume a full voicemail box means a full schedule, and they book the company that answered.
Roofing's missed calls carry the biggest tickets in the trades: Angi's pricing data puts the average roof replacement at about $9,609. At the founding price, one recovered replacement covers more than sixteen years of TextBack — which is another way of saying the service only has to save a single job, once, to have paid for itself for the life of most businesses.
And the calls do get missed: published research puts unanswered business calls at 28–48% (CallRail's 2025 all-business figure is 28%; Invoca's 2026 home-services figure is 48%), and roofing concentrates its calls into storm spikes where a small crew can't physically answer what's ringing.
Conditional call forwarding sends only the calls nobody answers — missed, busy, or after hours — to your TextBack number. Your customer gets a friendly text in seconds, from your business by name, and can reply 1 to book a real appointment slot, 2 for a free quote (they can attach a photo of the problem), or 3 for a callback — or just write back in their own words. The AI drafts your replies; you approve every one before it sends. If the caller goes quiet, one gentle follow-up goes out; when a job is done, exactly one review request follows. Spanish-speaking callers are answered in Spanish, end to end, and STOP or ALTO ends texts instantly. You keep your number, your carrier, and your phones — nothing is ported, and turning the forwarding off is the whole exit if you ever leave.
Free trial: 7 days, and the clock starts when TextBack catches your first missed call — not at signup. Cancel during the trial and you're never charged for the subscription (the one-time carrier registration fee is the exception, if your registration was already filed). Full pricing, in one place →
When fifty homeowners call in one evening, do they all really get a text?
Yes — the trigger is each unanswered call, not a person in an office, so the fiftieth caller gets the same seconds-fast text as the first. They land as threads in one inbox, in call order, and the booking path lets the ready ones grab inspection slots themselves. Surges are exactly what this is built for.
A lot of our storm callers are working with insurance. Does the text flow fit that?
The conversation it opens does: the caller can describe the damage, attach photos through the quote path, and book the inspection — which is the step the claim needs anyway. Nothing about the text promises claim outcomes; it just gets your inspector booked and the documentation thread started under your business's name.
Roofing is seasonal for us. Why pay in the quiet months?
Month-to-month, no contract — stay for the seasons that pay and leave when you like (leaving is turning off a forwarding setting). Most roofers find the quiet-month maths still works: at $49/month, a single recovered repair carries a quarter. But the decision is monthly, and it's yours.
What does it cost a roofing company, all in?
$49/month per location at the founding price, locked in while you stay subscribed, with no setup fee. The one-time $25 carrier registration fee is charged when your registration is filed — it is not a subscription charge, and cancelling the trial never charges the subscription. The free trial runs 7 days and the clock doesn't start until your first missed call is caught.
The roofers' guide: missed-call text back, in depth →
Missed call text back software, compared — the honest hub →
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